Posts tagged as:

testing

Challenging the Status Quo: Champion-Challenger A/B Splits

by Adam Covati on November 19, 2009 · 1 comment

We’ve talked about A/B splits a number of times – for subject lines, for message content, and more. It’s not like it’s the new kid on the block. However, I thought I’d talk for just a minute about champion-challenger splits.
It’s great how Bronto will automatically compare A/B splits and pick the winner for you, but [...]

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A|B Splits: Don’t agree to disagree

by Adam Covati on October 27, 2008 · 0 comments

Reproduced from the Bronto Best Practices Blog
Ever have an argument with a co-worker about which subject line would be better? I know we have them here at Bronto. Heck, we’ve even had company-wide contests to drum up fresh ideas for subject lines – anything that might take it to the next level.
When you have that [...]

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