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The holiday season is already upon us, and for many of us, that means we are already watching the sales rolling in. Of course, if you don’t know exactly how much of those sales you are driving with your email marketing, then you are you are missing out – big time.
Knowing the impact your email [...]
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In previous posts, we have talked a lot about using segmentation to target groups of contacts. For the beginner, creating segments can seem like a daunting task. However, you need not worry. Creating segments is actually quite simple once you learn the basics.
The Parts Of A Segment
Segments are composed of one or more rules [...]
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Well, the inevitable has finally happened. You’ve started sending your message in Bronto, when all of the sudden, you see an error in your message that has to be corrected. Perhaps the error is a simple spelling mistake, or maybe it’s more serious and a date is incorrect. What do you do [...]
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Segmentation is one of the keys to relevant email campaigns. It can turn any simple promotional message into something your recipients sit up and notice (and engage with). So how do you craft emails that go from generic to revenue generating? It’s not that hard, really.
If you aren’t doing any segmentation right now, I recommend [...]
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