You may have noticed Halloween displays at the local store, that’s how you know we are nearing the Bronto Fall 2009 Release. The release will be going live on Sunday October 4th. So what’s in store for this release? Well we’ve got a few items that I think you’ll enjoy…

Share Within Your Network (SWYN)

Now your contacts can post the web version of your email to their favorite social network. We’ve added a button to the WYSIWYG editor so you can add these links with just the click of your mouse.

Improved Dynamic Content

We know dynamic content is important to you, it’s often a key part of well targeted emails. The WYSIWYG editor got another button for dynamic content too. Our new dynamic content can be based off of lists, segments, or any fields you may have for your contacts.

Did I hear you say you wanted dynamic content in your api emails too? No problem! The new dynamic content is based off of a scripting language. So if you can handle basic scripting (like simple javascript), you can tailor your dynamic content to your needs and easily use it within your API integrations.

Get Around Faster

We’ve updated the tab navigation so you can more easily jump around in Bronto. If that’s not enough, we’ve also added a new ‘Quick Links’ dropdown as well. Go here when you are on a page if you want to create a link to that page. Later on, you can access the link you created from anywhere with one click.

Much more…

As always, we have added a number of other improvements to Bronto. This includes improvements to date segmentation tools, more accessible reporting, and more infrastructure improvements. We’ll make our release notes available before the release if you are interested in all the details.

So keep your eye out and get excited for October 4th!

Adam Covati
Product Manager at Bronto Software

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Known as “Contact Fatigue Prevention” in some circles, this feature provides the ability to limit how many emails a contact can receive. These limits are set per time period, providing the ability to separately limit how many emails someone can receive in a given day, week, or month.

Is this something you need? If you answered no, you may be surprised. As your email marketing program grows, you may find that you are sending more frequently. Over time you’ll be adding more diverse newsletters, targeted promos, autoresponders, and triggered messaging.

This is great, you’ve built a timely and relevant email marketing program! Of course anyone caught in the middle of it could be receiving email from several different promos, newsletters, and autoresponders. This is where that term Contact Fatigue comes in.

It doesn’t take long for your contacts to tire of so many emails. Setting frequency caps allows you to limit how many of these messages a person can receive. A good suggestion for a starting point is limiting emails to 3 or 4 maximum per week. Or maybe you like to take the long view, say 12-15 emails per month. It really depends on your email marketing program.

Now we’re not recommending that you send 3-4 emails every week. The goal is just to have an upper threshold for emails. Think of it as “annoyance prevention.”

For those of you worried about those important emails that need to be seen, you can always override frequency caps at send time.

We know you want to get started right away, but you’re going to have to wait a few more weeks for the Bronto Winter 2009 Release. The Bronto Team looks forward to your feedback on this powerful new feature.

Adam Covati
Product Manager at Bronto

Related posts:

1. Get Ready: The Bronto Fall 2009 Release You may have noticed Halloween displays at the local...

It’s been a while since I posted, and with good reason, I’ve been hard at work on the Bronto Winter 2008 Release. Well I’m happy to announce that our Winter 2008 Release went live over the weekend!

This release brought in some great improvements to contact fields, not only did we introduce several new field types, including various numbers and dates, on top of that we also made Direct Update available.

Direct Update is an powerful new feature that allows you to easily update any contact’s fields directly from a web page. Don’t have time or resources for a full-on integration? No problem, you can still capture running totals of purchases, record webinar sign-up dates, update preferences, anything really – with just a little snippet of HTML.

We also streamlined the sending of test messages, it’s even easier and more flexible. You can easily select a list to send to, pop a few addresses in by hand, or do both. These messages are also more clearly marked in your sent messages listing, allowing for better insight into your testing practices.

There’s more coming as well, we have a ’sister’ release coming in early February. I can’t reveal too much right now. However, I will say that we are introducing some exciting new pricing options, which include Google Analytics integration and a newly designed Agency Application with robust client reporting.

Adam Covati
Product Manager at Bronto

Related posts:

1. Get Ready: The Bronto Fall 2009 Release You may have noticed Halloween displays at the local...