In the world of email marketing, many people assume that the only goal they have for their contact list is to make sure it grows. At Bronto, we think that keeping that list clean and healthy is just as important as watching it grow. Luckily, we make it easy to give your list [...]
Julie Waite, an Email Marketing Strategist at Bronto, put it best; the life-cycle of an email marketing campaign is like a relationship between you and your contacts. Obviously, sometimes relationships take a turn for the unexpected (in this case, contacts stop opening or clicking your messages). But before you reach for that box [...]