Posts tagged as:

personalization

No Data? No Problem. Using Dynamic Content To Handle Empty Tags

by John Gunther on June 3, 2010 · 2 comments

Placing Field Tags in your messages is a great way to use existing contact data to create more personalized messages. However, sometimes you don’t have certain data for contacts in your account. Without this data, the tags will be replaced with no content. Obviously, this can create problems and be a blemish on an otherwise [...]

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Getting Personal With Your Contacts

by Frank Chapman on June 16, 2009 · 7 comments

As an email marketer, your job is to elicit a response from your readership. One of the best ways to do this is by personalizing the messages that you send to your contacts. People generally will feel more at ease when they feel like they are being recognized as an individual.
A Greeting For Each Of [...]

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