Getting Integrated: Integrations In Bronto

Frank Chapman — Tue, 19 Jan 2010 19:02:48 +0000

At Bronto we believe in always trying to make our product better. One of the ways that we attempt to do this is by creating partnerships with companies and products that we can integrate with. Here are some short descriptions of a few of the companies that we have active integrations with.

Omniture

Omniture’s primary product, SiteCatalyst, helps clients measure Web site traffic, visitor activity, advertising effectiveness, and e-commerce transactions. Using our integration you can track the paths of the traffic and see conversions generated by your email in the Omniture interface. You will also be able to create targeted lists from your Omniture data to use in your marketing Initiatives. It is important to remember that you must have an Omniture Genesis account to implement this integration.

Baynote

Baynote delivers the industry-leading recommendation engine for products and content websites, intranets, and portals. This allows you to better understand your contact’s intent and context. Using this information, the integration automatically displays the best content and products in an email sent to a specific contact. This is extremely useful for including recommendations in transactional emails after a purchase has been made. You must have a Baynote account to employ this integration.

Ticket Return

TicketReturn™ delivers flexible ticketing solutions for venues of all sizes, with secure access to Box Office, outlet, and online e-ticket sales. When integrated with Bronto, you will have access to many different pieces of data for all of the contacts that have purchased tickets to your event using the TicketReturn service. This allows you to send transactional emails to contacts before or after events, or segment them based on purchase or attendance history. To use this integration you must be a client of TicketReturn.

Google Analytics

Google analytics is a cost efficient web analytics tool. It will show you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web. With a Bronto integration you will be able to create your emails so they contain links with information that is recognized by Google Analytics. Using these links you will be able to view how your contacts respond to your email and move through your website. You must have Google Analytics set up on your web site to properly use this integration.

Future Plans

As time goes on we will continue to look for partners that will give our clients a marketing edge. These are just a few of the integrations that we have available now. If you are interested in implementing any of these integrations, please contact Bronto Client Services.

Frank Chapman
Bronto Client Services

Setting Up Custom Analytics We have talked in the past about all the great...
DIY Integrations II: Updating Contact Field Information With Direct Update Integrating your website or database with a third party...
It’s Coming! The Bronto Spring 2010 Release It’s been a cold and snowy winter and all of...

The Bronto Fall 2008 Release is Approaching

Adam Covati — Fri, 08 Aug 2008 15:26:29 +0000

At Bronto we are always working to make your life easier, it’s just another service we offer. Now, as much as I’d like to help with that TPS report, we do have to limit this to your email marketing efforts. The Bronto Fall 2008 Release, slated to be released mid-September, has a number of new features that will definitely make things easier.

An Updated Interface and Help
An intuitive and informative application can have a big impact on your workflow. We have been hard at work updating our interface to provide you more information, including new dashboard pages, faster responses, and more streamlined processes.

This isn’t just about the look and feel, but also how things work. Well we’ve oiled the hinges and added some more easy to use features, like slide out quick help and page overviews that walk you through the application when you need it.

Easy Email Client Testing
Your emails need to look right in every client, it’s that simple. We understand that and that’s why we are introducing an Inbox Preview tool right inside of our current message overview page. You will be able to see how perfectly your email looks in every client with the click of a button.

A/B Splits
Step your testing up a level and perform some A/B splits. Whether it’s a subject line test or two entirely different emails, you’ll be able to quickly and easily carry out the test. With detailed reports that clearly show lift, you’ll be loving them in no time.

Reporting Made Even Easier
That isn’t the end of our additions to reporting, we’ve got more for both web analytics and existing response data.

For web analytics we now support full integration with Omniture, which includes easy remailing to abandoned carts and more. Using a different web analytics package? No worries as we are also adding a easy tool which will integrate with whatever web analytics tool you use.

We’ve got even more than that, so stay tuned for more information as we approach the release.

Adam Covati
Product Manager at Bronto

Get Ready: The Bronto Fall 2009 Release You may have noticed Halloween displays at the local...
Check Out The Fall 2009 Release Bronto’s Fall 2009 is here! If you would like to...