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Making You a Better Email Marketer

Automated Message Rules Based on Creation Date

by Frank Chapman on July 13, 2010 · 0 comments

Dripping Messages to Contacts
Drip marketing is a form of e-mail marketing where a company sends (“drips”) e-mail messages to contacts on a scheduled basis. You can create your own drip campaign in Bronto by employing date-based automated message rules. The rules that you use to create this type of drip campaign are based on the [...]

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Adding Dynamic Subject Lines

by Frank Chapman on March 23, 2010 · 0 comments

For quite some time, Bronto users have had the ability to add dynamic content to their messages. In the Spring 2010 Bronto release, we added the ability to add dynamic subject lines to your messages. This can be a very useful tool in your marketing arsenal, as you can choose to send messages with subject lines [...]

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Let Their Actions Be Your Guide

by John Gunther on May 14, 2009 · 0 comments

Although not the most likely source for marketing insight, Mr. Joe Dirt put it brilliantly when he said “Well that might be your problem, it’s not what you like, it’s the consumer.” So what’s the easiest way to find out what your customers want or like? How about having them tell you want [...]

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I Get By With A Little Help From My App

by John Gunther on April 23, 2009 · 0 comments

In the never ending struggle between software and the people trying to figure out how to use it, many a foul word has been shouted and many a keyboard has been subject to violence.  The great peacemaker in this epic battle is often help resources.  Here at Bronto, we understand the need to provide our [...]

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Suppression Lists Make For A Clean Break Up

by Frank Chapman on April 21, 2009 · 0 comments

In the winter 2009 release, Bronto introduced suppression lists as a way to continue reinforcing our commitment to opt-in only email marketing. Suppression lists help to insure that contacts who are not interested in your messages will not receive email from your account.
Is My Suppression List The Same As My Inactive List?
People often ask what [...]

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