Posts tagged as:

fields

This Time, It’s Personal: Testing Personalization Fields In Your Messages

by Brad Gurley on November 3, 2009 · 0 comments

One of the most powerful tools you can use in email marketing is personalization. Including your recipient’s name or other identifying information helps to give your emails a truly individualized feel and can help increase readership. After all, people are much more likely to continue reading an email that addresses them by name, instead of [...]

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DIY Integrations II: Updating Contact Field Information With Direct Update

by Lucas Weber on September 29, 2009 · 1 comment

Integrating your website or database with a third party application (like Bronto) can be a pain. It can take hours of expensive development work, and requires in-depth planning and forethought.  Luckily, if you have web programming experience, you can get some basic integrations up and running in a relatively short amount of time.
Our DIY Integrations [...]

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The Business of Exportation

by Frank Chapman on September 17, 2009 · 0 comments

As you work in Bronto, a need may arise for you to have a file that contains your contacts outside of the application. This file can help with list reconciliation, synchronization with your in-house CRM software, or other administrative tasks. You can use all your contact data, including fields, list membership, last updated timestamps, and [...]

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Getting Personal With Your Contacts

by Frank Chapman on June 16, 2009 · 3 comments

As an email marketer, your job is to elicit a response from your readership. One of the best ways to do this is by personalizing the messages that you send to your contacts. People generally will feel more at ease when they feel like they are being recognized as an individual.
A Greeting For Each Of [...]

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