Posts tagged as:

field tag

This Time, It’s Personal: Testing Personalization Fields In Your Messages

by Brad Gurley on November 3, 2009 · 0 comments

One of the most powerful tools you can use in email marketing is personalization. Including your recipient’s name or other identifying information helps to give your emails a truly individualized feel and can help increase readership. After all, people are much more likely to continue reading an email that addresses them by name, instead of [...]

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How Personalization Affects Link Tracking

by John Gunther on August 13, 2009 · 0 comments

Back in June, Client Support Specialist Frank Chapman wrote a post on personalizing your messages using field tags. As Frank said, field tags are a phenomenal way to utilize the contact data you have to create relevant, personalized messages. Additionally, field tags can actually be used to complete a URL. While this [...]

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Getting Personal With Your Contacts

by Frank Chapman on June 16, 2009 · 3 comments

As an email marketer, your job is to elicit a response from your readership. One of the best ways to do this is by personalizing the messages that you send to your contacts. People generally will feel more at ease when they feel like they are being recognized as an individual.
A Greeting For Each Of [...]

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