Posts tagged as:

email testing

Adding Dynamic Subject Lines

by Frank Chapman on March 23, 2010 · 0 comments

For quite some time, Bronto users have had the ability to add dynamic content to their messages. In the Spring 2010 Bronto release, we added the ability to add dynamic subject lines to your messages. This can be a very useful tool in your marketing arsenal, as you can choose to send messages with subject lines [...]

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Flick Of The Switch

by Frank Chapman on November 10, 2009 · 0 comments

Although Bronto introduced several blockbuster features in the Fall 09 Release, there were also many smaller features that should not be overlooked. One of these new features is the ability to preview your html email with images off with just a “flick of the switch.”
It is certainly no secret to marketers that email clients will [...]

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This Time, It’s Personal: Testing Personalization Fields In Your Messages

by Brad Gurley on November 3, 2009 · 0 comments

One of the most powerful tools you can use in email marketing is personalization. Including your recipient’s name or other identifying information helps to give your emails a truly individualized feel and can help increase readership. After all, people are much more likely to continue reading an email that addresses them by name, instead of [...]

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