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One of the marketing tools that we are most proud of at Bronto is the ability to use dynamic content in your messages. Previously, John Gunther described in depth how to leverage this tool in his post The Logical Way To Send Email: Dynamic Content. I’d like to show you how to test this content in [...]
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In my last post, I looked at the basics of creating a segment. In this post, I’ll be describing how to create more complex segments that incorporate multiple rules and criteria.
Logically Speaking
Creating a basic segment is easy enough. If you want to create a segment of contacts who opened a message, the process to do [...]
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In previous posts, we have talked a lot about using segmentation to target groups of contacts. For the beginner, creating segments can seem like a daunting task. However, you need not worry. Creating segments is actually quite simple once you learn the basics.
The Parts Of A Segment
Segments are composed of one or more rules [...]
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Well, the inevitable has finally happened. You’ve started sending your message in Bronto, when all of the sudden, you see an error in your message that has to be corrected. Perhaps the error is a simple spelling mistake, or maybe it’s more serious and a date is incorrect. What do you do [...]
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