Posts tagged as:

Deliverability

Don’t Hate – Authenticate!

by Brad Gurley on August 26, 2010 · 0 comments

When sending email through Bronto, you may have seen the option to “Enable sender authentication” during the send process. In this post, we’d like to shed some light on Sender Authentication: what it is, how it works, and why you should be using it.
What is Sender Authentication?
Email Sender Authentication is a broad term that describes [...]

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Slow Down For The Holidays: Throttling Your Messages

by Frank Chapman on December 15, 2009 · 0 comments

With the Holidays fast approaching, you may notice that your inbox is filling up a little faster. It seems to make sense that as a marketer you would want to reach out with a few extra “touches” to your contact list.  Although there is nothing wrong with sending a little more during the season of [...]

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Don’t Let Your Campaign ‘Jump The Shark’: Keep Your (Sender) Ratings High

by Brad Gurley on May 12, 2009 · 2 comments

Around the Bronto offices, one of the words we hear the most often is “deliverability.” If you’re inclined to believe nearly every computer spell checker around, you might think it’s not even a real word. But if you send email to customers, prospects, or members, it’s a word you should know all too well. A [...]

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