Posts tagged as:

conversion tracking

Tracking Non-Commerce Goals

by Adam Covati on January 14, 2010 · 1 comment

I recently covered a couple different ways to track conversions. That’s all fine and well if you want to track purchases, but many times our goals aren’t always as simple as that. That doesn’t mean it can’t be tracked with conversion tracking, and it doesn’t mean you can’t prove the value of email.
Just because you [...]

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Tis The Conversion Season

by Adam Covati on December 17, 2009 · 2 comments

The holiday season is already upon us, and for many of us, that means we are already watching the sales rolling in. Of course, if you don’t know exactly how much of those sales you are driving with your email marketing, then you are you are missing out – big time.
Knowing the impact your email [...]

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Dynamically Adding Values To Conversion Tracking URLs

by John Gunther on December 3, 2009 · 2 comments

In recent weeks, I have been getting a lot of questions about the post I wrote on the basics of setting up conversion tracking. Because this post dealt only with the basics of setting up conversion tracking, we only showed you how to set up the conversion tracking URL using hard-coded values for the money [...]

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Tracking The Source Of A Conversion

by John Gunther on July 23, 2009 · 0 comments

This post is in response to a comment I recently received on my post How Much Are Your Emails Worth? Setting Up Conversion Tracking. I responded to the comment, but have since decided to make a post of the question posed to me, in case there are any readers out there who are [...]

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Let Their Actions Be Your Guide

by John Gunther on May 14, 2009 · 0 comments

Although not the most likely source for marketing insight, Mr. Joe Dirt put it brilliantly when he said “Well that might be your problem, it’s not what you like, it’s the consumer.” So what’s the easiest way to find out what your customers want or like? How about having them tell you want [...]

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How Much Are Your Emails Worth? Setting Up Conversion Tracking

by John Gunther on April 15, 2009 · 10 comments

In her blog posts, Data: Jump on it! and More Data: Jump On It!, Email Marketing Strategist Kristen Gregory talks about using data to help improve your email marketing campaign. If the goal for your email marketing campaign is to persuade a recipient to take an action (common actions include making a purchase by [...]

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More Conversion Info For Your Contacts

by Adam Covati on November 5, 2008 · 0 comments

Want to prove ROI on your email marketing program? Who doesn’t? Well conversion tracking is the way to go, and we’ve just made it even more powerful.
You may not have noticed, but we have recently added some additional fields to the contact view in the application. If you are tracking conversions within Bronto you will [...]

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