Posts tagged as:

clickthrough rates

Let Their Actions Be Your Guide

by John Gunther on May 14, 2009 · 0 comments

Although not the most likely source for marketing insight, Mr. Joe Dirt put it brilliantly when he said “Well that might be your problem, it’s not what you like, it’s the consumer.” So what’s the easiest way to find out what your customers want or like? How about having them tell you want [...]

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Make Sure That The Message Fits: Test With A/B Content Splits

by John Gunther on May 7, 2009 · 0 comments

The brilliant thing about email is it’s ability to take the “guess work” out of marketing. If you want to see if people are opening your messages, you check the open rate. If you want to know exactly how much money your campaign is bringing in, you check the conversion rates. Even something [...]

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How Much Are Your Emails Worth? Setting Up Conversion Tracking

by John Gunther on April 15, 2009 · 10 comments

In her blog posts, Data: Jump on it! and More Data: Jump On It!, Email Marketing Strategist Kristen Gregory talks about using data to help improve your email marketing campaign. If the goal for your email marketing campaign is to persuade a recipient to take an action (common actions include making a purchase by [...]

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