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One of the features that Bronto provides is the ability to set Frequency Caps on your emails. Frequency Caps limit the amount of email that can be sent to your contacts in a certain period of time. You can set these frequency caps to limit the number of messages sent to each contact on a daily, [...]
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One of the marketing tools that we are most proud of at Bronto is the ability to use dynamic content in your messages. Previously, John Gunther described in depth how to leverage this tool in his post The Logical Way To Send Email: Dynamic Content. I’d like to show you how to test this content in [...]
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This post only applies to Legacy Version 3 of the API
Would you tow a trailer with a sports car? Would you tighten a bolt with a hammer? Would you eat soup with a knife?
Many of our clients, either by design or due to allocation of resources, have a separation of responsibilities in regards to their email marketing [...]
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With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.
Purchased Last Year During The Holidays
The first segment we will look at contains any email contact [...]
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In my last post, DIY Integrations II: Direct Update, I talked about our Direct Update feature, which allows your to update a contact’s field data based on the pages they visit on your website. Today, I’m going to delve a bit deeper and show an example of how this feature can be used to narrow [...]
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While Bronto does allow you to build a survey into the body of an email message, occasionally there are times where inserting a link to a survey page is a better choice. Due to the restrictions of many email clients, surveys will simply not work and your contacts must click to take the survey using [...]
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While using Bronto, you may have noticed that the status of a contact can change. Contact’s status can shift from Active to Inactive due to a number of reasons. It is important that you understand each type of status so that you can properly address those contacts with Inactive status (more on Inactive contacts below).
Active [...]
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I’m no carpenter, but if I were to try and build a house, I’d never dream of starting the project without a blueprint. In construction, a blueprint gives you a solid layout to follow – every aspect of the building process is based on that crucial first step. When composing an email, a template can [...]
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In the never ending struggle between software and the people trying to figure out how to use it, many a foul word has been shouted and many a keyboard has been subject to violence. The great peacemaker in this epic battle is often help resources. Here at Bronto, we understand the need to provide our [...]
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Our Product Development team has been hard at work and is ready to unveil the Bronto Fall 2008 Release. The new release will be going live Sunday, September 14th, 2008.
This is a big release for us here at Bronto, we’ve really pulled out the stops. Here are some of the highlights:
A slick new look and [...]
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Big changes are happening at Bronto. We are changing our pricing model to the more standard CPM pricing and tiering our product into multiple editions.
We’ve been looking at this change for over a year and have been very focused on it for the last three months. Of course, transitioning over 750 customers from one pricing [...]
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