If you’ve been sending email for a little while you’ve probably had some experience with an API. We’ve already talked about APIs on our blogs a few times (for example The Silent Assistant, Washing With SOAP), but what we’re going to cover today is how to get the manageability and reporting you need as a marketer.
Often [...]
Although not the most likely source for marketing insight, Mr. Joe Dirt put it brilliantly when he said “Well that might be your problem, it’s not what you like, it’s the consumer.” So what’s the easiest way to find out what your customers want or like? How about having them tell you want [...]
I recently waxed philosophically about the wonder of Automated Messages – definitely the focal point of our Spring 2008 Release. Today I wanted to talk a bit about the process of fine tuning Automated Messages and the rules that control them to boost ROI.
Start at the beginning
No matter what your goal, you will be best [...]
