Posts tagged as:

a/b splits

Can’t Decide On A Subject Line? Split ‘Em!

by Rob Slade on August 25, 2009 · 1 comment

Do you ever have a problem deciding between a few different subject lines? Or maybe you were sure that one was better, but a co-worker disagreed? Well, maybe you’re both wrong. With subject line A/B splits, you can take the guess work out of fine tuning your messages. This Brontoversity Blog topic will walk you [...]

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Make Sure That The Message Fits: Test With A/B Content Splits

by John Gunther on May 7, 2009 · 0 comments

The brilliant thing about email is it’s ability to take the “guess work” out of marketing. If you want to see if people are opening your messages, you check the open rate. If you want to know exactly how much money your campaign is bringing in, you check the conversion rates. Even something [...]

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A|B Splits: Don’t agree to disagree

by Adam Covati on October 27, 2008 · 0 comments

Reproduced from the Bronto Best Practices Blog
Ever have an argument with a co-worker about which subject line would be better? I know we have them here at Bronto. Heck, we’ve even had company-wide contests to drum up fresh ideas for subject lines – anything that might take it to the next level.
When you have that [...]

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A|B Splits: Don’t agree to disagree

by Adam Covati on September 26, 2008 · 1 comment

Ever have an argument with a co-worker about which subject line would be better? I know we have them here at Bronto. Heck, we’ve even had company-wide contests to drum up fresh ideas for subject lines – anything that might take it to the next level.
When you have that many ideas about how to hook [...]

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