From the category archives:

Optimization

Are You In Your Contacts’ Address Book?

by Brad Gurley on July 1, 2010 · 0 comments

To ensure that your contacts will continue to receive messages from you, it is often helpful to have them add you to their email address book. However, most email providers and programs have a unique method for doing this, making it difficult to provide guidance to your contacts on this process. In this post, we’ve [...]

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Last Minute Holiday Segments

by Rob Slade on December 22, 2009 · 0 comments

With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.
Purchased Last Year During The Holidays
The first segment we will look at contains any email contact [...]

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The Science Of Bounces

by John Gunther on June 25, 2009 · 1 comment

Earlier in the week, our very own Client Support Specialist Rob Slade wrote a post about contact status. In his post, Rob explained the difference between Active and Inactive contacts and explained how a contact can become one or the other. He also explained that Inactive contacts can have three different statuses (Bounce, Unconfirmed, [...]

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Fast Times At Bronto Software: Speeding Up Your Deliveries

by John Gunther on June 11, 2009 · 0 comments

Ask anybody to name their top five favorite things about email, and “speed” is sure to be somewhere near the top of their list. The speed with which content can be delivered is what draws many people to email marketing, and specifically Bronto.
For those of you that have been at Bronto for awhile, you [...]

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Creating an email using a Microsoft Word document? We have a button for that.

by Rob Slade on May 26, 2009 · 3 comments

Have you ever had a Microsoft Word document that you would like to send as an email?  If you’re like a lot of our clients, then you probably have.  You have probably also noticed that when you copy and paste the Word document into an email, it probably doesn’t look the same as it did [...]

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