With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.
Purchased Last Year During The Holidays
The first segment we will look at contains any email contact [...]
Earlier in the week, our very own Client Support Specialist Rob Slade wrote a post about contact status. In his post, Rob explained the difference between Active and Inactive contacts and explained how a contact can become one or the other. He also explained that Inactive contacts can have three different statuses (Bounce, Unconfirmed, [...]
Ask anybody to name their top five favorite things about email, and “speed” is sure to be somewhere near the top of their list. The speed with which content can be delivered is what draws many people to email marketing, and specifically Bronto.
For those of you that have been at Bronto for awhile, you [...]
Have you ever had a Microsoft Word document that you would like to send as an email? If you’re like a lot of our clients, then you probably have. You have probably also noticed that when you copy and paste the Word document into an email, it probably doesn’t look the same as it did [...]
Around the Bronto offices, one of the words we hear the most often is “deliverability.” If you’re inclined to believe nearly every computer spell checker around, you might think it’s not even a real word. But if you send email to customers, prospects, or members, it’s a word you should know all too well. A [...]
In the never ending struggle between software and the people trying to figure out how to use it, many a foul word has been shouted and many a keyboard has been subject to violence. The great peacemaker in this epic battle is often help resources. Here at Bronto, we understand the need to provide our [...]
If I had a nickle for every time someone asked me this… You can see the results of a survey we did on this a little while back. However, as you’ll see if you read that, it depends for everyone. So let’s look at how you can find out which time is best for you.
The [...]
I recently waxed philosophically about the wonder of Automated Messages – definitely the focal point of our Spring 2008 Release. Today I wanted to talk a bit about the process of fine tuning Automated Messages and the rules that control them to boost ROI.
Start at the beginning
No matter what your goal, you will be best [...]
