From the category archives:
Bronto’s Spring 2010 Release is finally here, and with it, comes many new exciting features. One feature that we are particularly proud of is the new Webforms. We have re-designed the Webforms creation, editing, and integration work-flow to make it easier than ever to create and use the Webforms you want. In the next few [...]
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Typically contacts in Bronto can unsubscribe by either clicking the unsubscribe link contained in an email, or by visiting the manage preferences webform and clicking the unsubscribe link. Sometimes, however, you may want a contact to have the choice to unsubscribe directly by visiting your website. If this is an option you want to offer [...]
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One of the marketing tools that we are most proud of at Bronto is the ability to use dynamic content in your messages. Previously, John Gunther described in depth how to leverage this tool in his post The Logical Way To Send Email: Dynamic Content. I’d like to show you how to test this content in [...]
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In the past few years, web technology has provided us with many new ways to send and receive information. One method that has consistently gained popularity is the RSS feed. RSS (Really Simple Syndication) technology allows Internet users to “subscribe” to websites that provide RSS “feeds”. The RSS feeds provide a list of content, a [...]
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Bronto’s WYSIWYG editor is a fantastic way to create and design your messages without having to deal with HTML and CSS. Our WYSIWYG editor is packed full of buttons that allow you to easily do just about anything you want in order to create your message. Sometimes though, you don’t need or want all the [...]
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Whenever a message is sent in Bronto, the results of that delivery are recorded and shown in the message tracking report area. This report gives you the metrics of the delivery including open rates, click-throughs, unsubscribes, etc. Additionally, the report is very useful for reviewing the effectiveness of the delivery. Sometimes, however, you may want to dig [...]
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This post only applies to Legacy Version 3 of the API
Since conversions are in many cases the purpose for sending an email, they have been covered in great depth in previous posts. You may to start with the basics of conversion tracking and how to set it up by John Gunther. Also, as Adam Covati recently [...]
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I recently covered a couple different ways to track conversions. That’s all fine and well if you want to track purchases, but many times our goals aren’t always as simple as that. That doesn’t mean it can’t be tracked with conversion tracking, and it doesn’t mean you can’t prove the value of email.
Just because you [...]
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Often times, when managing your Bronto contacts, you’ll want to create a new list for a specific marketing campaign or group of messages. You might have a CSV file full of addresses ready to import into that new list. However, there’s a slight problem. Some of those contacts are already on other lists in your [...]
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With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.
Purchased Last Year During The Holidays
The first segment we will look at contains any email contact [...]
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The holiday season is already upon us, and for many of us, that means we are already watching the sales rolling in. Of course, if you don’t know exactly how much of those sales you are driving with your email marketing, then you are you are missing out – big time.
Knowing the impact your email [...]
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With the Holidays fast approaching, you may notice that your inbox is filling up a little faster. It seems to make sense that as a marketer you would want to reach out with a few extra “touches” to your contact list. Although there is nothing wrong with sending a little more during the season of [...]
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This post only applies to Legacy Version 3 of the API
If you have been sending personalized messages to your contacts, then you already understand how useful this marketing technique can be. If you would like to start exploring how to use personal information you have about your contacts, take a look at this post [...]
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In recent weeks, I have been getting a lot of questions about the post I wrote on the basics of setting up conversion tracking. Because this post dealt only with the basics of setting up conversion tracking, we only showed you how to set up the conversion tracking URL using hard-coded values for the money [...]
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This post only applies to Legacy Version 3 of the API
So far, most of the API examples and blog posts that we’ve written have dealt with a single account. But what if you have an agency account and want to automate tasks or have other needs that require the use of the API? The chances [...]
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Although Bronto introduced several blockbuster features in the Fall 09 Release, there were also many smaller features that should not be overlooked. One of these new features is the ability to preview your html email with images off with just a “flick of the switch.”
It is certainly no secret to marketers that email clients will [...]
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One of the most powerful tools you can use in email marketing is personalization. Including your recipient’s name or other identifying information helps to give your emails a truly individualized feel and can help increase readership. After all, people are much more likely to continue reading an email that addresses them by name, instead of [...]
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