From the category archives:
One of the features that Bronto provides is the ability to set Frequency Caps on your emails. Frequency Caps limit the amount of email that can be sent to your contacts in a certain period of time. You can set these frequency caps to limit the number of messages sent to each contact on a daily, [...]
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It’s been a cold and snowy winter and all of us here at Bronto are anxiously awaiting the spring. One of the best things coming this spring, other than the weather, is the Bronto Spring 2010 Release. We’ve been working hard all winter to bring you some new and improved Bronto features. Here is a [...]
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This post only applies to Legacy Version 3 of the API
You may be using the Bronto API to find out who is reading your deliveries or to send a message, but how about using it to add new contacts to your Bronto list? Using the API, you can add new contacts that you have in [...]
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One of the marketing tools that we are most proud of at Bronto is the ability to use dynamic content in your messages. Previously, John Gunther described in depth how to leverage this tool in his post The Logical Way To Send Email: Dynamic Content. I’d like to show you how to test this content in [...]
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This post only applies to Legacy Version 3 of the API
Would you tow a trailer with a sports car? Would you tighten a bolt with a hammer? Would you eat soup with a knife?
Many of our clients, either by design or due to allocation of resources, have a separation of responsibilities in regards to their email marketing [...]
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In the past few years, web technology has provided us with many new ways to send and receive information. One method that has consistently gained popularity is the RSS feed. RSS (Really Simple Syndication) technology allows Internet users to “subscribe” to websites that provide RSS “feeds”. The RSS feeds provide a list of content, a [...]
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Bronto’s WYSIWYG editor is a fantastic way to create and design your messages without having to deal with HTML and CSS. Our WYSIWYG editor is packed full of buttons that allow you to easily do just about anything you want in order to create your message. Sometimes though, you don’t need or want all the [...]
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Whenever a message is sent in Bronto, the results of that delivery are recorded and shown in the message tracking report area. This report gives you the metrics of the delivery including open rates, click-throughs, unsubscribes, etc. Additionally, the report is very useful for reviewing the effectiveness of the delivery. Sometimes, however, you may want to dig [...]
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With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.
Purchased Last Year During The Holidays
The first segment we will look at contains any email contact [...]
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With the Holidays fast approaching, you may notice that your inbox is filling up a little faster. It seems to make sense that as a marketer you would want to reach out with a few extra “touches” to your contact list. Although there is nothing wrong with sending a little more during the season of [...]
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In my last post, DIY Integrations II: Direct Update, I talked about our Direct Update feature, which allows your to update a contact’s field data based on the pages they visit on your website. Today, I’m going to delve a bit deeper and show an example of how this feature can be used to narrow [...]
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Have you ever wanted to create a segment in your Bronto account that allows you to choose contacts based on a relative date? Maybe you have and you didn’t even know it yet. Segmenting on relative dates is a convenient tool that may be overlooked, so I want to take a moment and explain how [...]
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This post only applies to Legacy Version 3 of the API
Using a web service is a little bit like a leap of faith. You no longer have total control of the code and are depending on the service to perform a chunk of your work flow. The benefits are obvious, in that you don’t have [...]
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Integrating your website or database with a third party application (like Bronto) can be a pain. It can take hours of expensive development work, and requires in-depth planning and forethought. Luckily, if you have web programming experience, you can get some basic integrations up and running in a relatively short amount of time.
Our DIY Integrations [...]
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As you work in Bronto, a need may arise for you to have a file that contains your contacts outside of the application. This file can help with list reconciliation, synchronization with your in-house CRM software, or other administrative tasks. You can use all your contact data, including fields, list membership, last updated timestamps, and [...]
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Integrating your website or database with a third party application (like Bronto) can be a pain. It can take hours of expensive development work, and requires in-depth planning and forethought. Luckily, if you have web programming experience, you can get some basic integrations up and running in a relatively short amount of time.
Our DIY Integrations [...]
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This post only applies to Legacy Version 3 of the API
You know you can update contacts and schedule deliveries through the Bronto API, but what about access to all that great statistical data such as opens and clicks for your contacts and deliveries? Let’s look at the readOpens function and how we might use it [...]
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