From the category archives:
Bronto’s Spring 2010 Release is finally here, and with it, comes many new exciting features. One feature that we are particularly proud of is the new Webforms. We have re-designed the Webforms creation, editing, and integration work-flow to make it easier than ever to create and use the Webforms you want. In the next few [...]
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Typically contacts in Bronto can unsubscribe by either clicking the unsubscribe link contained in an email, or by visiting the manage preferences webform and clicking the unsubscribe link. Sometimes, however, you may want a contact to have the choice to unsubscribe directly by visiting your website. If this is an option you want to offer [...]
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Whenever a message is sent in Bronto, the results of that delivery are recorded and shown in the message tracking report area. This report gives you the metrics of the delivery including open rates, click-throughs, unsubscribes, etc. Additionally, the report is very useful for reviewing the effectiveness of the delivery. Sometimes, however, you may want to dig [...]
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At Bronto we believe in always trying to make our product better. One of the ways that we attempt to do this is by creating partnerships with companies and products that we can integrate with. Here are some short descriptions of a few of the companies that we have active integrations with.
Omniture
Omniture’s primary product, SiteCatalyst, [...]
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With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.
Purchased Last Year During The Holidays
The first segment we will look at contains any email contact [...]
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With the Holidays fast approaching, you may notice that your inbox is filling up a little faster. It seems to make sense that as a marketer you would want to reach out with a few extra “touches” to your contact list. Although there is nothing wrong with sending a little more during the season of [...]
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Remember when radio stations used to have shows filled with “requests and dedications?” You could call up, get your voice on the radio, and play your favorite love song to show your sweetie you really were paying attention.
If you use Bronto for your email marketing, you can recapture a little of that feeling with dedicated [...]
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We’ve talked about A/B splits a number of times – for subject lines, for message content, and more. It’s not like it’s the new kid on the block. However, I thought I’d talk for just a minute about champion-challenger splits.
It’s great how Bronto will automatically compare A/B splits and pick the winner for you, but [...]
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Although Bronto introduced several blockbuster features in the Fall 09 Release, there were also many smaller features that should not be overlooked. One of these new features is the ability to preview your html email with images off with just a “flick of the switch.”
It is certainly no secret to marketers that email clients will [...]
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We recently blogged about our new Dynamic Content feature introduced in the Fall 2009 Release. I’d like to give you a bit more detail on one aspect of Dynamic Content: Dynamic Code.
Just a warning, this blog post will be looking at code. It’s simple code, nothing crazy. However, if HTML makes you queasy, then I [...]
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We have been blogging a lot in recent weeks about the cool new features included in Bronto’s Fall 2009 release. To keep this ball rolling, I’d like to use this post to tell you about our new Dynamic Content feature.
Dynamic Content…Huh?
In programmer speak, Dynamic Content allows you to add content to your message based on [...]
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Have you ever wanted to create a segment in your Bronto account that allows you to choose contacts based on a relative date? Maybe you have and you didn’t even know it yet. Segmenting on relative dates is a convenient tool that may be overlooked, so I want to take a moment and explain how [...]
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Way back in April, I wrote a blog post describing all of the help resources available to users in Bronto. With the Bronto Fall 2009 Release, we have made some significant improvements to Help that will make it even easier for you to find the information you need.
Help For The Page You Are Viewing
Let’s say [...]
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In my last post, I looked at the basics of creating a segment. In this post, I’ll be describing how to create more complex segments that incorporate multiple rules and criteria.
Logically Speaking
Creating a basic segment is easy enough. If you want to create a segment of contacts who opened a message, the process to do [...]
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Integrating your website or database with a third party application (like Bronto) can be a pain. It can take hours of expensive development work, and requires in-depth planning and forethought. Luckily, if you have web programming experience, you can get some basic integrations up and running in a relatively short amount of time.
Our DIY Integrations [...]
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As you work in Bronto, a need may arise for you to have a file that contains your contacts outside of the application. This file can help with list reconciliation, synchronization with your in-house CRM software, or other administrative tasks. You can use all your contact data, including fields, list membership, last updated timestamps, and [...]
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