One of the features that Bronto provides is the ability to set Frequency Caps on your emails. Frequency Caps limit the amount of email that can be sent to your contacts in a certain period of time. You can set these frequency caps to limit the number of messages sent to each contact on a daily, [...]
Bronto’s Spring 2010 Release is finally here, and with it, comes many new exciting features. One feature that we are particularly proud of is the new Webforms. We have re-designed the Webforms creation, editing, and integration work-flow to make it easier than ever to create and use the Webforms you want. In the next few [...]
It’s been a cold and snowy winter and all of us here at Bronto are anxiously awaiting the spring. One of the best things coming this spring, other than the weather, is the Bronto Spring 2010 Release. We’ve been working hard all winter to bring you some new and improved Bronto features. Here is a [...]
Bronto’s WYSIWYG editor is a fantastic way to create and design your messages without having to deal with HTML and CSS. Our WYSIWYG editor is packed full of buttons that allow you to easily do just about anything you want in order to create your message. Sometimes though, you don’t need or want all the [...]
At Bronto we believe in always trying to make our product better. One of the ways that we attempt to do this is by creating partnerships with companies and products that we can integrate with. Here are some short descriptions of a few of the companies that we have active integrations with.
Omniture
Omniture’s primary product, SiteCatalyst, [...]
With a new year comes the promise of new beginnings and an “out with old in with the new” mentality. Coincidentally, at Bronto, we apply a similar mentality in regards to the data we keep. In our view, if data is no longer relevant, then it can be removed. Hence, we have implemented our Data [...]
As 2010 approaches, many of us will be plotting our often ambitious, seldom completed New Year’s resolutions. Before you get too down on yourself, I’ve got a simple resolution that will give you something easy to aim for and make your life as an email marketer that much easier. So here it goes, for 2010, [...]
With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.
Purchased Last Year During The Holidays
The first segment we will look at contains any email contact [...]
In recent weeks, I have been getting a lot of questions about the post I wrote on the basics of setting up conversion tracking. Because this post dealt only with the basics of setting up conversion tracking, we only showed you how to set up the conversion tracking URL using hard-coded values for the money [...]
Do your images have style? If not, why? It’s simple in Bronto’s WYSIWYG editor to add styling to your images to give your message that professional feel. In today’s post, we’ll look at the styling tools we offer and see how to use them to fix a couple of common problems.
A Look at the Image [...]
As a Bronto user, you have probably been sending test messages since your very first email send. Without saying, this is extremely important in making sure the email message looks exactly how you want it to look before sending the message out to your lists and segments. Let’s take some time to go over some [...]
One of the most powerful tools you can use in email marketing is personalization. Including your recipient’s name or other identifying information helps to give your emails a truly individualized feel and can help increase readership. After all, people are much more likely to continue reading an email that addresses them by name, instead of [...]
Have you ever wanted to create a segment in your Bronto account that allows you to choose contacts based on a relative date? Maybe you have and you didn’t even know it yet. Segmenting on relative dates is a convenient tool that may be overlooked, so I want to take a moment and explain how [...]
In my last post, I looked at the basics of creating a segment. In this post, I’ll be describing how to create more complex segments that incorporate multiple rules and criteria.
Logically Speaking
Creating a basic segment is easy enough. If you want to create a segment of contacts who opened a message, the process to do [...]
This post only applies to Legacy Version 3 of the API
Did you know we had a function in our API to clear all contacts from a list? It was recently added and is conveniently called clearLists. This function will remove the contacts from a list, but it will not remove the contacts themselves [...]
At Bronto, we work hard to implement features that not only make your life easier, but also make you a better email marketer. One such feature is Inbox Previews. Inbox Previews let you see what your message will look like in a variety of different in-boxes before you actually send out the message. This feature [...]
Integrating your website or database with a third party application (like Bronto) can be a pain. It can take hours of expensive development work, and requires in-depth planning and forethought. Luckily, if you have web programming experience, you can get some basic integrations up and running in a relatively short amount of time.
Our DIY Integrations [...]
As an email marketer, you are probably already aware that html emails render differently in various email clients. Although it’s impossible to know exactly what email client everyone is using, you can make some educated assumptions based on the domain name of some email addresses. Sometimes it is best to send emails that are designed [...]
Back in June, Client Support Specialist Frank Chapman wrote a post on personalizing your messages using field tags. As Frank said, field tags are a phenomenal way to utilize the contact data you have to create relevant, personalized messages. Additionally, field tags can actually be used to complete a URL. While this [...]
Within Bronto, your contacts can be labeled with a number of different statuses. These statuses make it easy for you to honor the desires of your contacts, while still maintaining compliance. In this post, we’ll go over the contact lifecycle so you can understand it’s intricacies.
When you first import a list, we will add the [...]