From the category archives:

Best Practices

Filtering Result Sets

by Alex Durzy on March 25, 2010 · 0 comments

Did you know that all of the read functions available in the Bronto API have the option to include a filter based on selected criteria? Do you want to limit the number of results you get from a read request? Do you only need one or a few specific records? Do you only want records [...]

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This post only applies to Legacy Version 3 of the API
Would you tow a trailer with a sports car? Would you tighten a bolt with a hammer? Would you eat soup with a knife?
Many of our clients, either by design or due to allocation of resources, have a separation of responsibilities in regards to their email marketing [...]

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At Bronto, we’re very serious about permission based marketing. We want to make sure that the people receiving mail from our application actually want to receive it. One of the best ways to ensure this is to have your contacts double opt-in. In this post, I’ll be walking you through how to import your contacts as ‘unconfirmed’ [...]

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Tis The Conversion Season

by Adam Covati on December 17, 2009 · 2 comments

The holiday season is already upon us, and for many of us, that means we are already watching the sales rolling in. Of course, if you don’t know exactly how much of those sales you are driving with your email marketing, then you are you are missing out – big time.
Knowing the impact your email [...]

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With the Holidays fast approaching, you may notice that your inbox is filling up a little faster. It seems to make sense that as a marketer you would want to reach out with a few extra “touches” to your contact list.  Although there is nothing wrong with sending a little more during the season of [...]

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