From the category archives:
This post only applies to Legacy Version 3 of the API
Would you tow a trailer with a sports car? Would you tighten a bolt with a hammer? Would you eat soup with a knife?
Many of our clients, either by design or due to allocation of resources, have a separation of responsibilities in regards to their email marketing [...]
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The holiday season is already upon us, and for many of us, that means we are already watching the sales rolling in. Of course, if you don’t know exactly how much of those sales you are driving with your email marketing, then you are you are missing out – big time.
Knowing the impact your email [...]
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With the Holidays fast approaching, you may notice that your inbox is filling up a little faster. It seems to make sense that as a marketer you would want to reach out with a few extra “touches” to your contact list. Although there is nothing wrong with sending a little more during the season of [...]
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Remember when radio stations used to have shows filled with “requests and dedications?” You could call up, get your voice on the radio, and play your favorite love song to show your sweetie you really were paying attention.
If you use Bronto for your email marketing, you can recapture a little of that feeling with dedicated [...]
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One of the most important areas of email marketing is list growth. In order for your marketing efforts to flourish, you must add contacts that are interested in the messages that you are sending. The most obvious way to grow your list organically is through the use of a web form on your web site. [...]
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Let’s start this out with a simple premise, email works both ways. If you send out email, then you will also receive emails. We all know this, but many people forget that when they are doing email marketing.
There are many reasons why you need to monitor the replies to your email marketing, such as:
List Hygiene [...]
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Surveys are something marketers want to do all the time. It’s best to know as much about your target audience as possible. What better way than to just ask them, right? For email marketers, the ease of web forms are all too appealing.
But don’t be seduced into doing something you’ll regret.
Surveys in email seems like [...]
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The brilliant thing about email is it’s ability to take the “guess work” out of marketing. If you want to see if people are opening your messages, you check the open rate. If you want to know exactly how much money your campaign is bringing in, you check the conversion rates. Even something [...]
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If you’re like a lot of clients, you work very hard on the messages that you send to your subscribers. You follow best practices and choose your words carefully to avoid common spam filters. You may even use our Spam Test, which utilizes SpamAssassin. The Spam Test is a simple way to check your [...]
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Well, the inevitable has finally happened. You’ve started sending your message in Bronto, when all of the sudden, you see an error in your message that has to be corrected. Perhaps the error is a simple spelling mistake, or maybe it’s more serious and a date is incorrect. What do you do [...]
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Segmentation is one of the keys to relevant email campaigns. It can turn any simple promotional message into something your recipients sit up and notice (and engage with). So how do you craft emails that go from generic to revenue generating? It’s not that hard, really.
If you aren’t doing any segmentation right now, I recommend [...]
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Have you ever received 7 emails from the same company in a week? How about 2 emails in the same day? Frequency Caps, a new feature in the Bronto Winter 2009 Release, will help you ensure that you – the sender – don’t contribute to that problem.
Known as “Contact Fatigue Prevention” in some circles, this [...]
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We’re still a good ways off from the release of our latest iteration of Bronto. This February we will be pushing out the Bronto Winter 2009 Release. What do we have in store for this release? Quite a bit. So let’s take a look at a few of the changes…
Updates to the Segment Builder
We have [...]
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Ever have an argument with a co-worker about which subject line would be better? I know we have them here at Bronto. Heck, we’ve even had company-wide contests to drum up fresh ideas for subject lines – anything that might take it to the next level.
When you have that many ideas about how to hook [...]
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Heralded by trumpets, parades, and streams of confetti, we are proud to have released the latest and greatest Bronto this weekend. Now Bronto users have access to some fantastic new features as well as a much spiffed up interface.
You’ve no doubt heard about (and seen!) many of these exciting changes in my previous blog posts [...]
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