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Rob Slade

Are You Aware of Direct Unsubscribe?

by Rob Slade on February 23, 2010 · 0 comments

Typically contacts in Bronto can unsubscribe by either clicking the unsubscribe link contained in an email, or by visiting the manage preferences webform and clicking the unsubscribe link. Sometimes, however, you may want a contact to have the choice to unsubscribe directly by visiting your website. If this is an option you want to offer [...]

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Analyzing a Detailed Tracking Report in Bronto

by Rob Slade on January 26, 2010 · 0 comments

Whenever a message is sent in Bronto, the results of that delivery are recorded and shown in the message tracking report area. This report gives you the metrics of the delivery including open rates, click-throughs, unsubscribes, etc. Additionally, the report is very useful for reviewing the effectiveness of the delivery. Sometimes, however, you may want to dig [...]

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Last Minute Holiday Segments

by Rob Slade on December 22, 2009 · 0 comments

With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.
Purchased Last Year During The Holidays
The first segment we will look at contains any email contact [...]

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Testing, Testing 1, 2, 3: Sending Test Messages

by Rob Slade on November 17, 2009 · 0 comments

As a Bronto user, you have probably been sending test messages since your very first email send.  Without saying, this is extremely important in making sure the email message looks exactly how you want it to look before sending the message out to your lists and segments.  Let’s take some time to go over some [...]

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New Feature Alert – Segmenting on Relative Dates

by Rob Slade on October 20, 2009 · 0 comments

Have you ever wanted to create a segment in your Bronto account that allows you to choose contacts based on a relative date? Maybe you have and you didn’t even know it yet. Segmenting on relative dates is a convenient tool that may be overlooked, so I want to take a moment and explain how [...]

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How Are You Running Your Campaigns?

by Rob Slade on September 22, 2009 · 0 comments

We all know that viewing the message tracking reports for messages sent from Bronto is easy;  you simply select the message and click the View Message Report button.  Sometimes, however, you may want to compare two messages, or even a series of messages. Viewing each tracking report individually doesn’t allow you to accomplish this efficiently.  [...]

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Can’t Decide On A Subject Line? Split ‘Em!

by Rob Slade on August 25, 2009 · 1 comment

Do you ever have a problem deciding between a few different subject lines? Or maybe you were sure that one was better, but a co-worker disagreed? Well, maybe you’re both wrong. With subject line A/B splits, you can take the guess work out of fine tuning your messages. This Brontoversity Blog topic will walk you [...]

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Surveys, The Missing Link

by Rob Slade on July 28, 2009 · 0 comments

While Bronto does allow you to build a survey into the body of an email message, occasionally there are times where inserting a link to a survey page is a better choice.  Due to the restrictions of many email clients, surveys will simply not work and your contacts must click to take the survey using [...]

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What’s Your Contact’s Status?

by Rob Slade on June 23, 2009 · 1 comment

While using Bronto, you may have noticed that the status of a contact can change. Contact’s status can shift from Active to Inactive due to a number of reasons.  It is important that you understand each type of status so that you can properly address those contacts with Inactive status (more on Inactive contacts below).
Active [...]

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Creating an email using a Microsoft Word document? We have a button for that.

by Rob Slade on May 26, 2009 · 3 comments

Have you ever had a Microsoft Word document that you would like to send as an email?  If you’re like a lot of our clients, then you probably have.  You have probably also noticed that when you copy and paste the Word document into an email, it probably doesn’t look the same as it did [...]

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Stop The Presses!

by Rob Slade on April 28, 2009 · 0 comments

Well, the inevitable has finally happened. You’ve started sending your message in Bronto, when all of the sudden, you see an error in your message that has to be corrected. Perhaps the error is a simple spelling mistake, or maybe it’s more serious and a date is incorrect. What do you do [...]

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