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Bronto’s Spring 2010 Release is finally here, and with it, comes many new exciting features. One feature that we are particularly proud of is the new Webforms. We have re-designed the Webforms creation, editing, and integration work-flow to make it easier than ever to create and use the Webforms you want. In the next few [...]
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It’s been a cold and snowy winter and all of us here at Bronto are anxiously awaiting the spring. One of the best things coming this spring, other than the weather, is the Bronto Spring 2010 Release. We’ve been working hard all winter to bring you some new and improved Bronto features. Here is a [...]
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Bronto’s WYSIWYG editor is a fantastic way to create and design your messages without having to deal with HTML and CSS. Our WYSIWYG editor is packed full of buttons that allow you to easily do just about anything you want in order to create your message. Sometimes though, you don’t need or want all the [...]
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Like many of you, Bronto’s heart went out to the people of Haiti last week. As a result, we jumped to action to support the relief efforts in Haiti. It’s hard to imagine how long it will be before things return to normal. Although we are satisfied with the amount of money we were able [...]
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With a new year comes the promise of new beginnings and an “out with old in with the new” mentality. Coincidentally, at Bronto, we apply a similar mentality in regards to the data we keep. In our view, if data is no longer relevant, then it can be removed. Hence, we have implemented our Data [...]
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In recent weeks, I have been getting a lot of questions about the post I wrote on the basics of setting up conversion tracking. Because this post dealt only with the basics of setting up conversion tracking, we only showed you how to set up the conversion tracking URL using hard-coded values for the money [...]
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We have been blogging a lot in recent weeks about the cool new features included in Bronto’s Fall 2009 release. To keep this ball rolling, I’d like to use this post to tell you about our new Dynamic Content feature.
Dynamic Content…Huh?
In programmer speak, Dynamic Content allows you to add content to your message based on [...]
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Way back in April, I wrote a blog post describing all of the help resources available to users in Bronto. With the Bronto Fall 2009 Release, we have made some significant improvements to Help that will make it even easier for you to find the information you need.
Help For The Page You Are Viewing
Let’s say [...]
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In my last post, I looked at the basics of creating a segment. In this post, I’ll be describing how to create more complex segments that incorporate multiple rules and criteria.
Logically Speaking
Creating a basic segment is easy enough. If you want to create a segment of contacts who opened a message, the process to do [...]
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In previous posts, we have talked a lot about using segmentation to target groups of contacts. For the beginner, creating segments can seem like a daunting task. However, you need not worry. Creating segments is actually quite simple once you learn the basics.
The Parts Of A Segment
Segments are composed of one or more rules [...]
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At Bronto, we work hard to implement features that not only make your life easier, but also make you a better email marketer. One such feature is Inbox Previews. Inbox Previews let you see what your message will look like in a variety of different in-boxes before you actually send out the message. This feature [...]
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Back in June, Client Support Specialist Frank Chapman wrote a post on personalizing your messages using field tags. As Frank said, field tags are a phenomenal way to utilize the contact data you have to create relevant, personalized messages. Additionally, field tags can actually be used to complete a URL. While this [...]
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Remember the days when Mom and Dad used to hound you about your report card? They always wanted to know how you were doing and were quick to bring the hammer down if things went awry (C’mon you know we’ve all been there!). Imagine for a moment that you are the parent and [...]
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This post is in response to a comment I recently received on my post How Much Are Your Emails Worth? Setting Up Conversion Tracking. I responded to the comment, but have since decided to make a post of the question posed to me, in case there are any readers out there who are [...]
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Julie Waite, an Email Marketing Strategist at Bronto, put it best; the life-cycle of an email marketing campaign is like a relationship between you and your contacts. Obviously, sometimes relationships take a turn for the unexpected (in this case, contacts stop opening or clicking your messages). But before you reach for that box [...]
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