Posts by author:

Brad Gurley

Feed Me, Seymour! Using RSS Feeds Can Give Your Message New Reach

by Brad Gurley on February 9, 2010 · 0 comments

In the past few years, web technology has provided us with many new ways to send and receive information. One method that has consistently gained popularity is the RSS feed. RSS (Really Simple Syndication) technology allows Internet users to “subscribe” to websites that provide RSS “feeds”. The RSS feeds provide a list of content, a [...]

{ 0 comments }

Importing Contacts: Updating Existing Contacts And Adding New Contacts

by Brad Gurley on January 12, 2010 · 0 comments

Often times, when managing your Bronto contacts, you’ll want to create a new list for a specific marketing campaign or group of messages. You might have a CSV file full of addresses ready to import into that new list. However, there’s a slight problem. Some of those contacts are already on other lists in your [...]

{ 0 comments }

Show Subscribers You Care With A Dedicated IP Address

by Brad Gurley on December 8, 2009 · 0 comments

Remember when radio stations used to have shows filled with “requests and dedications?” You could call up, get your voice on the radio, and play your favorite love song to show your sweetie you really were paying attention.
If you use Bronto for your email marketing, you can recapture a little of that feeling with dedicated [...]

{ 0 comments }

This Time, It’s Personal: Testing Personalization Fields In Your Messages

by Brad Gurley on November 3, 2009 · 0 comments

One of the most powerful tools you can use in email marketing is personalization. Including your recipient’s name or other identifying information helps to give your emails a truly individualized feel and can help increase readership. After all, people are much more likely to continue reading an email that addresses them by name, instead of [...]

{ 0 comments }

Use Simple CSS To Create Links That Never Go Out Of Style

by Brad Gurley on July 14, 2009 · 0 comments

Since the dawn of time (or sometime in the early 90s), internet hyperlinks have had two unmistakable characteristics: blue text and underlines. In the early days of web surfing, this formatting made it easier to immediately spot hyperlinks and to determine what text in a page was clickable. Then, on one fateful day, some crafty [...]

{ 0 comments }

Need A Blueprint For Your Messages? Try Bronto’s New Sample Template

by Brad Gurley on June 9, 2009 · 0 comments

I’m no carpenter, but if I were to try and build a house, I’d never dream of starting the project without a blueprint. In construction, a blueprint gives you a solid layout to follow – every aspect of the building process is based on that crucial first step. When composing an email, a template can [...]

{ 0 comments }

Don’t Let Your Campaign ‘Jump The Shark’: Keep Your (Sender) Ratings High

by Brad Gurley on May 12, 2009 · 2 comments

Around the Bronto offices, one of the words we hear the most often is “deliverability.” If you’re inclined to believe nearly every computer spell checker around, you might think it’s not even a real word. But if you send email to customers, prospects, or members, it’s a word you should know all too well. A [...]

{ 2 comments }