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When sending email through Bronto, you may have seen the option to “Enable sender authentication” during the send process. In this post, we’d like to shed some light on Sender Authentication: what it is, how it works, and why you should be using it.
What is Sender Authentication?
Email Sender Authentication is a broad term that describes [...]
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Earlier this year in the Bronto Best Practices Blog, Kimberly Snyder gave us a great post analyzing why you should send your transactional messages through an ESP like Bronto. As Kimberly points out, the improved deliverability, reporting, and optimization provided by using Bronto for your transactional messages can greatly increase your efficiency and ROI.
After reading [...]
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To ensure that your contacts will continue to receive messages from you, it is often helpful to have them add you to their email address book. However, most email providers and programs have a unique method for doing this, making it difficult to provide guidance to your contacts on this process. In this post, we’ve [...]
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Back in February, Lucas Weber gave us a great post titled “How To Send A Subscription Confirmation Message.” In that post, Lucas described how to use double opt-in when importing contacts into your Bronto account. For those of you using a webform to bring in your contacts, though, you may have been waiting to find [...]
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In the past few years, web technology has provided us with many new ways to send and receive information. One method that has consistently gained popularity is the RSS feed. RSS (Really Simple Syndication) technology allows Internet users to “subscribe” to websites that provide RSS “feeds”. The RSS feeds provide a list of content, a [...]
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