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I recently covered a couple different ways to track conversions. That’s all fine and well if you want to track purchases, but many times our goals aren’t always as simple as that. That doesn’t mean it can’t be tracked with conversion tracking, and it doesn’t mean you can’t prove the value of email.
Just because you [...]
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The holiday season is already upon us, and for many of us, that means we are already watching the sales rolling in. Of course, if you don’t know exactly how much of those sales you are driving with your email marketing, then you are you are missing out – big time.
Knowing the impact your email [...]
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We’ve talked about A/B splits a number of times – for subject lines, for message content, and more. It’s not like it’s the new kid on the block. However, I thought I’d talk for just a minute about champion-challenger splits.
It’s great how Bronto will automatically compare A/B splits and pick the winner for you, but [...]
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We recently blogged about our new Dynamic Content feature introduced in the Fall 2009 Release. I’d like to give you a bit more detail on one aspect of Dynamic Content: Dynamic Code.
Just a warning, this blog post will be looking at code. It’s simple code, nothing crazy. However, if HTML makes you queasy, then I [...]
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You may have noticed Halloween displays at the local store, that’s how you know we are nearing the Bronto Fall 2009 Release. The release will be going live on Sunday October 4th. So what’s in store for this release? Well we’ve got a few items that I think you’ll enjoy…
Share Within Your Network (SWYN)
Now your [...]
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At Bronto we like making your life easier. One way we do this is by incorporating best practices right into the email marketing workflow. A good example of this is remarketing, or in this specific case, remails.
What Are Remails?
Remails are messages sent out to your contacts based on their response to previous messages. Hello, boosted [...]
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Within Bronto, your contacts can be labeled with a number of different statuses. These statuses make it easy for you to honor the desires of your contacts, while still maintaining compliance. In this post, we’ll go over the contact lifecycle so you can understand it’s intricacies.
When you first import a list, we will add the [...]
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Let’s start this out with a simple premise, email works both ways. If you send out email, then you will also receive emails. We all know this, but many people forget that when they are doing email marketing.
There are many reasons why you need to monitor the replies to your email marketing, such as:
List Hygiene [...]
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Surveys are something marketers want to do all the time. It’s best to know as much about your target audience as possible. What better way than to just ask them, right? For email marketers, the ease of web forms are all too appealing.
But don’t be seduced into doing something you’ll regret.
Surveys in email seems like [...]
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We are just a few weeks away from the Bronto Spring 2009 Release. “What’s in this release?” you ask, well let me tell you.
At Bronto we have seen some great sales over the last few months and, despite the economic downturn, we are bringing on lots of great new clients. In this release, we have [...]
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Segmentation is one of the keys to relevant email campaigns. It can turn any simple promotional message into something your recipients sit up and notice (and engage with). So how do you craft emails that go from generic to revenue generating? It’s not that hard, really.
If you aren’t doing any segmentation right now, I recommend [...]
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Have you ever received 7 emails from the same company in a week? How about 2 emails in the same day? Frequency Caps, a new feature in the Bronto Winter 2009 Release, will help you ensure that you – the sender – don’t contribute to that problem.
Known as “Contact Fatigue Prevention” in some circles, this [...]
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We’re still a good ways off from the release of our latest iteration of Bronto. This February we will be pushing out the Bronto Winter 2009 Release. What do we have in store for this release? Quite a bit. So let’s take a look at a few of the changes…
Updates to the Segment Builder
We have [...]
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Want to prove ROI on your email marketing program? Who doesn’t? Well conversion tracking is the way to go, and we’ve just made it even more powerful.
You may not have noticed, but we have recently added some additional fields to the contact view in the application. If you are tracking conversions within Bronto you will [...]
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Reproduced from the Bronto Best Practices Blog
Ever have an argument with a co-worker about which subject line would be better? I know we have them here at Bronto. Heck, we’ve even had company-wide contests to drum up fresh ideas for subject lines – anything that might take it to the next level.
When you have that [...]
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