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Adam Covati

Tracking Non-Commerce Goals

by Adam Covati on January 14, 2010 · 1 comment

I recently covered a couple different ways to track conversions. That’s all fine and well if you want to track purchases, but many times our goals aren’t always as simple as that. That doesn’t mean it can’t be tracked with conversion tracking, and it doesn’t mean you can’t prove the value of email.
Just because you [...]

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Tis The Conversion Season

by Adam Covati on December 17, 2009 · 2 comments

The holiday season is already upon us, and for many of us, that means we are already watching the sales rolling in. Of course, if you don’t know exactly how much of those sales you are driving with your email marketing, then you are you are missing out – big time.
Knowing the impact your email [...]

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Challenging the Status Quo: Champion-Challenger A/B Splits

by Adam Covati on November 19, 2009 · 1 comment

We’ve talked about A/B splits a number of times – for subject lines, for message content, and more. It’s not like it’s the new kid on the block. However, I thought I’d talk for just a minute about champion-challenger splits.
It’s great how Bronto will automatically compare A/B splits and pick the winner for you, but [...]

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Cracking The Dynamic Content Code

by Adam Covati on October 29, 2009 · 3 comments

We recently blogged about our new Dynamic Content feature introduced in the Fall 2009 Release. I’d like to give you a bit more detail on one aspect of Dynamic Content: Dynamic Code.
Just a warning, this blog post will be looking at code. It’s simple code, nothing crazy. However, if HTML makes you queasy, then I [...]

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