Reusing Content With Content Tags

Do you have content that you use in all of your messages? Do you hate having to re-type this content each time you create a new message? If so, you will be a big fan of Content Tags. Content Tags allow you to create reusable “blocks” of content that you can use in the body, header, and footer of any of your messages. The block of content is referenced in your message via a custom defined Content Tag you create. When your message is sent, the Content Tag is replaced with the appropriate content.

Creating Content Tags

To create a Content Tag:

1. Go to Content->Content Tags.
2. Click Add Content Tag.
3. Specify a name for the tag in the Name text box. The name you specify will be used to references this block of content via the Content Tag. For example, if you name the Content Tag mycontenttag, you would reference this Content Tag in your message by adding %%@mycontenttag%% to your message.
4. Add the content you wish to display via this Content Tag using the WYSIWYG editor.
5. Click Save.

NOTE: HTML used in Content Tags will appear as is (i.e. unformatted) if the Content Tag is used in a plain text message. In other words, if you add “This word is <strong>BOLD</strong>” in your Content Tag and then add that Content Tag to a plain text message, you will get “This word is <strong>BOLD</strong>” instead of “This word is BOLD“. However, if you add this Content Tag to an HTML message, you will end up with “This word is BOLD“.

Adding Content Tags To Your Message, Header, Or Footer

To add a Content Tag to your message, header, or footer:

1. Create a new, or edit an existing message header, or footer.
2. In the body, header, or footer of your message, add %%@thenameofyourcontenttag%%, replacing
   thenameofyourcontenttag with the name of the Content Tag you want to reference. For a list of all the Content Tags in your account, go to Content->Content Tags.
   
3. When editing a message where Content Tags are being used in the message, header, or footer, click Show Preview. The preview will allow you to see what your message will look like with the content referenced via the Content Tag added to the message, header, or footer.
   

So now you have a convenient way to utilize reusable blocks of content that can make the creation of your messages that much more easy and efficient. If you have any questions, feel free to leave them in the comments section below.

John Gunther
Technical Writer/eLearning Specialist at Bronto
Editor of Brontoversity

Related posts:

1. Using Tags In The From Name And From Address When sending out a message in Bronto, the application requires...
2. No Data? No Problem. Using Dynamic Content To Handle Empty Tags Placing Field Tags in your messages is a great...
3. Success! Tags We have added in a small feature you may not...

Tagged as: content tags, email content