In the beginning, our Direct Unsubscribe feature was tucked away in the Advanced Form Settings of your default Bronto Unsubscribe page. It simply allowed you to add a snippet of code to a page on your site, and any email address passed to the page containing the snippet would be automatically unsubscribed from your Bronto account. This worked well for those users that were aware of its existence, but the time has come to bring the Direct Unsubscribe feature into the light of day. Read on to find out how you can leverage the new found power of Direct Unsubscribe.
What’s New?
First of all, those of you who are currently using the Direct Unsubscribe snippet as it is now will be able to continue to do so without any changes being made. Your contacts will still be able to use your form, enter their email address, click submit, and (once their email address is appended to the Direct Unsubscribe snippet) unsubscribe.
The big change that has been made to Direct Unsubscribe is that it can now use a Bronto tracking cookie to automatically pull in the email address of the contact who clicked on a link in a message you sent from Bronto and unsubscribe that individual. This is great for people who would like to implement a truly one-click unsubscribe process that uses a custom unsubscribe landing page. The other change is that we’ve moved the feature from the unsubscribe page out to the Data Exchange area (Home tab > Settings > Data Exchange).
How To Use It
Using Direct Unsubscribe is actually pretty simple, but like any of our snippet based integrations, it can require some web programming knowledge. To get the snippet just go to the Home tab > Settings > Data Exchange and check the Direct Unsubscribe checkbox. This will expand the box and reveal the code. You’ll notice that the code does not include any area for email address. This is because it can now be used without using the Bronto tracking cookie. In other words, you can unsubscribe contacts even if they arrive at your unsubscribe page from a source other than a message you send via Bronto. If you would like to append the email address manually, just add the following to the very end of the snippet:
&email=email@example.com
Of course you will need to replace email@example.com with the email address of the person who wants to unsubscribe. This can be done by pulling the email address that the recipient enters into the form on your end. If you append an email address yourself, it will always take precedence over the the cookie used to identify the email address.
So that is an overview of the new and improved Direct Unsubscribe feature, if you are currently using this feature or if you have any questions, please let us know!
Lucas Weber
Bronto Client Services
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