Background images not rendering in Outlook? Tables not looking quite as padded as they should?
Have we got the cure for you! The Email Standards Project is an excellent resource for your email client rendering woes.
The Email Standards Project is a group of designers and developers who are working to send a message to email client developers. The message is that designing for email should be standardized and simplified. Right now, email clients are able to support or not support whatever HTML or CSS they would like. This makes designing emails that look good across all of the most common email clients very difficult.
When coding templates for clients, our team ensures cross-client compatibility by using the Email Standards Project’s comprehensive website http://www.email-standards.org to make sure that we only use code that is universally supported. This is a free service that they offer. They send an ‘acid test’ email with an array of specific tags to various email clients, and then report back on which tags do or do not render properly.
This is an invaluable tool for email developers, and one that we use often to diagnose rendering issues for clients. I highly recommend checking it out if you are an email coder, or would just like to know more about the current state of email client rendering.
Got any other sites that you use to enhance your email designs? Share them in the comments.
Lucas Weber
Bronto Client Services
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