Whenever a message is sent in Bronto, the results of that delivery are recorded and shown in the message tracking report area. This report gives you the metrics of the delivery including open rates, click-throughs, unsubscribes, etc. Additionally, the report is very useful for reviewing the effectiveness of the delivery. Sometimes, however, you may want to dig even deeper and get an in depth look at a contact by contact level. This is where the detailed tracking report becomes a fantastic resource in your Bronto account. Let’s take some time and go over what information is contained in the detailed tracking report.
Generate the Detailed Tracking Report
Once you are inside of a message tracking report in Bronto, the detailed report can be generated by clicking the
button. The report will be generated as a .CSV file and can be found in the Reports Download section in the Reporting tab.
Breaking Down the Detailed Tracking Report
The first section of the tracking report shows the date you compiled the detailed report and the list or segments you sent the email message to.
The next section is the message information. It displays the name of the message and the date and time you sent it.
The overview section gives you the number metrics of how many contacts were sent the message, as well as how many were delivered, undeliverable, or skipped due to a frequency cap. Immediately below this information is the number and percentages of open rates, click-throughs, and the number of survey responses if you included a survey in your message.
The next section breaks down the click-throughs, shows each link available in the message, and shows the number of clicks made per link. The total clicks is calculated below the list of links.
The final section of the tracking report is going to break down the individual action performed by each contact that the message was sent to. The time stamp indicates when each action took place. The Description, Recipient, and any Field Data (in this case First and Last Name) is displayed for every Action performed by the contacts. For any undeliverable message deliveries, a description is given as to why the email was unable to arrive at the intended destination. This information can help you to troubleshoot any recipient with deliverability issues. A list is also provided consisting of all email address that chose to unsubscribe from your latest campaign.
Well there you have it, the Detailed Tracking Report generated by Bronto, broken down section by section. We would love to hear from you, so please leave comments describing how you have used the reports to troubleshoot discrepancies with contacts, or ways you have used the data to change your sending efforts.
Rob Slade
Client Services Specialist
Bronto Software
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