I recently covered a couple different ways to track conversions. That’s all fine and well if you want to track purchases, but many times our goals aren’t always as simple as that. That doesn’t mean it can’t be tracked with conversion tracking, and it doesn’t mean you can’t prove the value of email.
Just because you aren’t doing e-commerce doesn’t mean you can’t track your goals and it definitely doesn’t mean you aren’t making money. You can track pretty much anything that happens on your website. The most common examples are a sign up, whitepaper download, or really any event where people give you information.
Once you know what you want to track, it just comes down to editing the thank you or confirmation page. What we are looking for is a webpage that is shown when you are doing what you want to do. That’s the page where we’ll put in the conversion tracking code.
If you need a refresher, check out Setting Up Conversion Tracking Within Bronto. In this case we’ll probably be setting the type to t and then setting a description. Once it’s setup, you will start to see conversions tracked in your next email.
It’s that simple and you’ve just started down the path of proving the value of your emails! If you have questions, feel free to leave them in the comments section below.
Adam Covati
Product Manager at Bronto
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