With the Holidays fast approaching, you may notice that your inbox is filling up a little faster. It seems to make sense that as a marketer you would want to reach out with a few extra “touches” to your contact list. Although there is nothing wrong with sending a little more during the season of spending, you may want to control how quickly you send.
As everyone sends holiday email campaigns, the ISPs receiving them start to get swamped with people sending their messages out. At Bronto, we recommend that you take it easy on the ISPs. As a best practice, you should throttle your message for as long as you can when sending. Your deliverability should improve and your campaign should move more smoothly if you choose to send your message over a longer period of time, rather than letting them all hit their destinations at the same time.
All Bronto messages are set by default to send over a period of 4 hours. If you can afford to spread your message out over 8 to 10 hours, your chances of reaching your audience successfully will greatly increase. The throttling option is located at the bottom of the “Send Message” page under the heading Delivery Scheduling.
So, do yourself a favor during the rush of the holiday season and slow down. It may help you get your message out a little more effectively. If you have any questions or comments on the throttling feature, please add them to the comments section below.
Frank Chapman
Bronto Client Services
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