Have you ever wanted to create a segment in your Bronto account that allows you to choose contacts based on a relative date? Maybe you have and you didn’t even know it yet. Segmenting on relative dates is a convenient tool that may be overlooked, so I want to take a moment and explain how it works and what you could potentially use this new feature for.
As mentioned, with our Fall 2009 release, we now support relative dates in segments. This means you can now specify a number and a time frame (hours, days, weeks, months, years,etc) in a segment. The dates being used are relative to the time the segment is processed. For example, lets say you wanted to find any contact in your Bronto account that was created in the last 3 days. The segment may look like this: (Click the image to enlarge)
Another example might be to pull a list of contacts that have purchased in the last 30 days. If you are storing a last purchase date as a field in Bronto, you can use the segment builder to build a segment comprised of these contacts. An example could look like this: (Click to the image to enlarge)
Obviously, there will be many more uses for this new feature. For more information about segmenting on relative dates, click on the Creating Segments: Detailed Explanation help guide available on the Help For This Page on any of the segment pages in the Bronto application.
We would love to hear how you are implementing this feature in Bronto and what success you are having with it. Leave us a comment and share your thoughts!
Rob Slade
Client Support Specialist at Bronto
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