How Are You Running Your Campaigns?

We all know that viewing the message tracking reports for messages sent from Bronto is easy;  you simply select the message and click the View Message Report button.  Sometimes, however, you may want to compare two messages, or even a series of messages. Viewing each tracking report individually doesn’t allow you to accomplish this efficiently.  That’s where Campaigns come in.

Campaigns enable you to better manage your email marketing messages by grouping them together. Campaigns are great for a series of messages in a life-cycle, a multi-message promotion, and even newsletters.  First, let’s take a look at the Campaigns Dashboard in Bronto.

Campaigns Dashboard

The Campaigns Dashboard lets you see all of the campaigns that you have created in the Your Campaigns table. In this table you can see the Name, Color, Last Modified date, and number of items associated with a campaign. The Items column indicates the total number of items (messages, automated message rules, or RSS feeds) that have been added to a particular campaign. You can click the pencil icon to edit a campaign, or click the delete icon to delete a campaign.

Creating & Editing Campaigns

To create a new campaign in Bronto:

1. Click on the Campaigns tab.
2. Give your campaign a name in the Name text box.
3. Choose a color for your campaign by clicking anywhere in the color selection box. When you click in the color selection box, a color palette will appear that allows you to choose a color for your campaign. You can also adjust the saturation level by adjusting the saturation slider next to the palette.  The color you choose for your campaign is assigned to all of the messages associated with the campaign and is displayed the on the Deliveries calendar. This feature makes it easy to associate deliveries displayed on the calendar with the campaigns they are assigned to. For example, if you choose the color blue for your campaign, all deliveries associated with that campaign would appear with a blue dot next to them on the Deliveries calendar.
4. Provide a description for your campaign in the Description text box.
5. When you are finished, click Save.

Adding/Deleting Messages, Automated Message Rules, and Feeds

The basis for a campaign is the comparison of messages and feeds sent to your contacts. To compare messages, automated message rules, and feeds in a campaign, you first need to assign these items to a campaign.

To add messages, automated message rules, or feeds to a campaign:

1. Click Add Messages, Automated Message Rules. or Feeds.
2. Click the checkbox next to the message, automated message rule, or feed that you want to add to a campaign.
3. Click Add to add the message, automated message rule, or feed to the campaign.

You can view the messages added to a campaign and the specific deliveries associated with the message on the Deliveries tab on the Manage Campaign page. From here, you can also remove the messages and specific deliveries from a campaign by clicking the checkbox next to the message or delivery you want to remove, and then clicking Remove. When you remove a message or a delivery, the item you removed is only taken off of the campaign and is not deleted from the account. When you remove a message, all deliveries of that message are removed. When you remove a delivery, only the selected delivery is removed.

Using Campaigns

Once you have created a campaign and added messages to it, you can begin managing it by clicking on the name of the campaign on the Campaigns Dashboard. You will then be brought to the Manage Campaign page.

As you can see, we have all of our messages in a single location with the tracking data side by side for easy comparison.

Aggregate Reporting, Averages Per Delivery, and Delivery Tables

The Aggregate Reporting and Averages Per Delivery tables provide a high level overview of your campaigns performance based on the time period chosen from the Viewing Time Period pull-down box. The Deliveries table lets you see the metrics associates with an individual delivery. Each of the metrics used in these tables is described below:

• # Sent – The number of messages sent.
• # Delivered – The number of emails delivered.
• %Delivered Rate – The percentage of messages delivered.
• % Open – The percentage of emails opened.
• % Click – The percentage of emails that were clicked.
• % Clicks/Open – The percentage of clicks compared against the number of opens.
• % Turnover – Turnover is the percentage of contacts that received the message but are no longer a part of your account, either because they unsubscribed or submitted an unsolicited email complaint.
• Conversions – The number of conversions made from a given delivery. A conversion is a metric you define to measure when a contact performs actions from your pages, such as making purchases, making donations, or filling out surveys.
• Revenue – The amount of money (in dollars) made from a conversion. This value will remain at $0.00 if the conversion you are tracking is not measured monetarily.

Generating Reports

Bronto allows you to build a report of the campaign you have created.  To generate a report based on your campaign, you can click the Generate Report link. Generating a report provides you with additional information about your campaign.

Campaigns are a powerful tool you can use to compare your messages side by side and review their performance.  Leave us some examples of how you have implemented campaigns, and the successes you have had doing so!

Rob Slade
Client Support Specialist at Bronto

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Tagged as: Bronto, campaign reports, campaigns, dashboard, email marketing, message, message reports