In email marketing, you always need to be providing something to your recipients. If it’s not relevant, it’s no good, and often times relevancy requires fresh content.
At Bronto, we make this easy with a feature called Web Page emails. As the name suggests, these are emails created from a web page. This feature isn’t intended to turn your website into an email. It’s all about simplifying the process of bringing content from your Content Management System (CMS) into Bronto.
If you set up your CMS to show a special web page with a summary of this week’s latest blog posts, products, or reviews, then you can easily point to that. This web page should be setup to not have a header or footer. Additionally, make sure to keep any javascript or flash components out, in order to ensure it is email-friendly.
Once you have this set up, you can go into Bronto and create a message from that page. You could do this every Friday afternoon to update the message, but wouldn’t it be nice if Bronto would get the latest version of the web page for you?
Well guess what, with just a few more clicks you can go back into that message and set it to be refreshed just before it’s sent out. This will cause Bronto to pull down a fresh copy of that web page just before it sends out the web page email.
Ah heck, why not just automate the whole process? Now that this message always has the latest content, we can just schedule it to be sent out every Friday afternoon with an Automated Message Rule (learn more about Automated Message Rules).
Before you know it, you’ll be leveraging all the great content you add to your site through the email channel with no extra effort.
Now that’s Fresh.
Adam Covati
Product Manager at Bronto
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