Just leaving the money parameter empty is not enough. You have two options you can choose to populate the money parameter. First, you can hard code a value for the money parameter (i.e. money=299.95). I am assuming, however, that this is not the option you want to use. The second option is to dynamically populate the value for the money parameter programmatically. At the bottom of this post under “Update”, I linked to a follow up post that explains how to dynamically add values to the conversion tracking URL. The example given in that post uses javascript to accomplish this task, but you can use another language if you choose. If you have already attempted to update the money parameter programmatically and are still having issues, I would contact our customer service team. They will be able to help debug any problems that may be occurring in the code you are using. You can reach customer support at (919) 595-2500. Hope this helps!

The installation method described in this post is the only way to install conversion tracking on your site. In regards to your first question, you will need to have one img tag with a completed URL for each conversion you want to track. This img tag is embedded on your site and is tied to a specific conversion, not necessarily a specific product. The goal of conversion tracking in Bronto is to track conversions resulting from email, and not individual conversion rates for each of your products. If you really wanted to, you could create unique conversion tracking URLs for each product you want to track (either by hand or programmatically), but this is very much a custom solution that would need to be created on your end. Hope this helps and let us know if you need any additional support!

Great question! We are able to determine that the source is from email by means of a cookie that is set in the browser when a contact makes a conversion via an email sent from our system. This cookie contains identifying information that lets our report tracking system know that the conversion resulted from a specific email sent via our system and not some other source. So for example, when one of your contacts clicks a link in an email that you sent to them via Bronto, a cookie is set in their browser identifying the source message and delivery time. The conversion tracking URL will only pass conversion data back to Bronto for contacts who have this cookie in their browser at the time they complete a conversion. Hence, when you take a look at your conversion metrics in Bronto, you are only seeing the conversions that directly resulted from messages sent via Bronto. Hope this helps and feel free to ask more questions if you have any!