Want to prove ROI on your email marketing program? Who doesn’t? Well conversion tracking is the way to go, and we’ve just made it even more powerful.
You may not have noticed, but we have recently added some additional fields to the contact view in the application. If you are tracking conversions within Bronto you will now be able to see the total number of conversions as well as total conversion value for each contact.
We have also recently added this information to the detailed contact overview. This means that if you look up a specific contact you can see what they were sent, whether or not they opened or click, as well as any conversions they made.
If you aren’t tracking conversions, I highly recommend it. It’s very easy to add to your website and provides you with detailed information about how email marketing is affecting your sales.
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