One of the features that Bronto provides is the ability to set Frequency Caps on your emails. Frequency Caps limit the amount of email that can be sent to your contacts in a certain period of time. You can set these frequency caps to limit the number of messages sent to each contact on a daily, weekly, or monthly basis. This is a great way to help prevent contact fatigue, which is when contacts unsubscribe simply because they are getting to much email from a particular sender. While Frequency Caps can be a great tool, sometimes you’ve got a message that needs to get to everyone on your list, regardless of whether they have already been sent 5 emails this week. This post will walk you through how to override the frequency caps on a per-message basis to ensure that your important messages are sent to everyone who needs to receive them.

Setting Frequency Caps

Before we look at how to override Frequency Caps, we’ll take a very quick look at where to go to set them up in the first place. By default, Bronto does not enable any Frequency Caps in your account, so they will need to be set up manually. To set up or check Frequency Caps that are currently in place, just go to Home->Settings and then choose General settings from the left sidebar. Your current Frequency Caps settings can be found on this page.

Overriding Frequency Caps

Overriding Frequency Caps is actually very simple, and can be done on regular or automated messages in your account. For regular messages, during the first step of the send process and after you’ve set up your From information and scheduled your message, there will be a link at the bottom of the screen that says Show Advanced Options. Just click the link and the Advanced Options menu will appear. From there, all you have to do is click the checkbox labeled Contact Frequency Caps Override. You can then scroll to the bottom and click Next to move on with the sending process.

For Automated Message Rules, overriding Frequency Caps is even easier. On the second step of creating an Automated Message Rule, there is the Override Frequency Caps checkbox in the Sender Options section right at the top of the page.  Just make sure that checkbox is checked and this Automated Message Rule will override any Frequency Caps you have in place.

That is all there is to it. Simply checking the override Frequency Caps checkbox in either of these locations will allow this particular message to bypass any Frequency Caps that may be set on your account.

Lucas Weber
Bronto Client Services

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